Rationale

Rationale

In this examination of inequality, I wanted to shed light on rising rent and house prices forcing families with children to live in subpar homes like cars. The slogan of “There’s no place like home” tempts the reader with warmth and familiarity, sadly juxtaposed against the depressing images of children living in cars.

This poster is an appeal to the observer’s wehi or pathos. Through the use of bleak colours and a nod to John Bauer’s illustration style, I wanted to evoke a feeling of coldness, dampness, and generally down and out feelings.

In the second poster, the text and illustration is laid over a crumpled piece of paper symbolising a throwaway issue, or throwaway people.  A bright background makes the poster eye-catching, while the small car cowering in the bottom of the page reinforces the feeling of insignificance of the car-dwellers, and elicits pity from the viewer.